The Department of Business Administration (Adbis), Faculty of Social and Political Sciences (FISIP), Universitas Jember, has taken a bold step by organizing a “BNSP-Certified Digital Marketing Training” program. This training program is conducted in collaboration with the National Professional Certification Agency (BNSP), specifically AMD Academy Indonesia, which is located in Malang, East Java. The training, which was held in the International Room, FISIP, Universitas Jember, was officially opened by the Dean of FISIP Universitas Jember, Dr. Djoko Poernomo, M.Si., CIQnR., CSBA., accompanied by the Coordinator of the Department of Business Administration, Dr. Hari Karyadi, and the Head of the Program Implementation Committee, Drs. Suhartono, M.P.
The training, which took place from June 25 to 27, 2024, from 8:00 AM to 4:45 PM WIB, offered both theoretical knowledge and practical experience. Attended by lecturers and students from the Department of Business Administration, the training was engaging and interactive, aiming to foster a new understanding of the role of digital marketing in today’s world. This objective aligns with the essential materials delivered by the speakers from AMD Academy Indonesia, such as Marketing Mindset and Digital Data Research, Advanced SEO and Google Business Profile, Website Development for Business Growth, and Organic and Paid Social Media Marketing.
The training, which was followed by a BNSP competency test, is expected to produce a new generation of young people capable of utilizing digital marketing applications in line with technological advancements.