On April 17, 2025, the University of Jember held a solemn and inspiring professorial inauguration ceremony for Professor Agus Trihartono, S.Sos., MA., Ph.D., from the Faculty of Social and Political Sciences (FISIP). In his scholarly address, Professor Agus presented a crucial topic: “Soft Power: Strengthening Indonesia’s Role on the Global Stage,” a concept increasingly relevant in contemporary geopolitical dynamics. He comprehensively explained how Indonesia, with its rich culture, noble values, and intelligent diplomacy, can leverage soft power to enhance its international influence without solely relying on military or economic might.
Indonesia’s Soft Power Assets
Professor Agus emphasized that Indonesia’s soft power lies in the uniqueness of its diverse cultural heritage, ranging from performing arts and cuisine to profound local wisdom. If managed and strategically promoted, this richness can be a powerful attraction for other nations, building a positive image and opening opportunities for cooperation in various fields. He also highlighted the significant role of civil society, academics, and the media in disseminating positive narratives about Indonesia worldwide.
Diplomacy, Education, and Sustainable Tourism
Furthermore, Professor Agus underscored the importance of cultural and educational diplomacy as primary instruments of soft power. Student exchange programs, arts and culture initiatives, and the promotion of the Indonesian language abroad are concrete steps that can strengthen inter-state relations and enhance cross-cultural understanding. He also touched upon the potential of sustainable tourism as a form of economic soft power, where Indonesia’s natural beauty and the hospitality of its people serve as major attractions for international tourists.
Impact and Future Contributions
The inauguration of Professor Agus Trihartono as a full professor is not only a source of pride for the University of Jember but is also expected to be a significant moment for mainstreaming the concept of soft power in Indonesia’s foreign policy. His ideas and insights are anticipated to inspire policymakers, academics, and all elements of the nation to collaborate in building a positive image of Indonesia and enhancing its constructive role on the global stage.
The inauguration ceremony, attended by various prominent figures, academics, and representatives from diverse institutions, concluded with congratulatory remarks and hopes that Professor Agus Trihartono will continue to contribute to the advancement of knowledge, particularly in the study of international relations and soft power, for the progress of the nation. His scholarly address is expected to be a valuable contribution to Indonesia’s thinking in facing the challenges and opportunities of this globalization era.